Besides the usual news channels that is aired on television and that feeds the hungry minds of the viewers, the news sites too have come into the picture off late to fuel and promote the whole process of making news and selling it through Internet which is one of the powerful tools of the 21st century. AlterNet is one such most famous news websites in the world that is actually funded by the non profitable independent Media Institute. One of the popular progressive news sites that had is launch in the year 1998, AlterNet has about more than 1.7 million visitors in any given month. According to the national public radio, AlterNet is basically described as a left liberal news and opinion site. One of the major uniqueness of the news website is that it publishes contents that are original and have been attained from variety of sources. One of the main aim of AlterNet is to provide inspiration to the citizens, civil liberties, human rights, media, social justice, and health care issues areas. The popular message or the tag line of AlterNet “The Mix is the Message”,which is simply impressive and definitely proves to make a point in the world media market. With the passage of time and with the realization striking the minds of innumerable viewers that information will branch out well if through the web medium. So this thought was rightly justified by the launch of AlterNet. Some of the famous columnists of AlterNet, who contribute to the development of the news site comprises of the following names: Susie Bright , Will Durst ,Sean Gonsalves ,Amy Goodman ,Jim Hightower ,Arianna Huffington ,Earl Ofari Hutchinson , Molly Ivins ,Bill McKibben ,Annalee Newitz ,Rory O'Connor ,Robert Scheer Norman Solomon ,Matt Taibbi. Some of the important staff members who made a huge difference in making the site getting noticed and being acknowledged as one of the finest news sites are, Heather Gehlert, managing editor ,Tara Lohan, managing editor ,Liz Mullaney, associate publisher , Jan Frel, Senior Editor ,Don Hazen, executive director (IMI), executive editor (AlterNet) , Adam Howard, associate editor and writer of PEEK. The publication of AlterNet comprises of a blend of investigative reports, analysis done on several reports, success stories, true self confessed stuff, narratives, policy critiques. The entire coverage of AlterNet actually focuses on founding solutions for the problems related with the social strata. Just like their tag line, their editorial philosophy too is more than impressive which is implies on the commitment to equity, equality and global spot, while linking across the generations, ethnicity and other issues. The coverage area is divided and sub divide into several categories and comprises of , media culture, movie mix, rights & liberties, war on Iraq, wiretap, drug reporter, environmental,health, foreign policy among the many other topics that are included in the site display from time to time. There is a bloggers corner in the site that encourages the viewers to post their thoughts and contribute to the special and the general issues from time to time.