Various news sites have come up in the nineties to render a whole new dimension to news presentation. Smart layouts, a comprehensive coverage of numerous topics ranging from international politics to sports, current affairs to sections of creative writing – the famous news websites are replete with interesting links and articles. Diggeh is one of the popular and happening news portals based in Iran. Due to its similarity with another top community portal Digg, it is fondly called “The Iranian Digg”. Etymologically the term 'Diggeh' means 'in excess' or 'more'. The performance and business ethics are well at par with what is intended by such a selection of name. Diggeh is indeed a colossal virtual repository of news articles. It is also a popular bookmarking site where users can bookmark their favorite pages or topics. The Persian feel to the domain name goes to show that the main focus of this site is on Iranian contents. Users of Diggeh frequently post links to picture and video contents. In addition to this, they also submit their links on the most popular of news items and exclusives. Like any other online communities, Diggeh has also carved a niche of users who are extremely satisfied with the services extended to them by Diggeh. The submitted links are discussed in a separate section or discussion forum. The relevance and credibility of the links are checked thoroughly by the administrators. Once the sources are authenticated and neutrality of the submitted stories are proved, the links are moved to the home page. This method ensures that no spam material or 'trash' is published over there. Since the target audience or users belong to the Persian origin, the site has a separate set of Persian fonts as well in addition to English language accessibility. Diggeh started its journey on June 5, 2007 in Los Angeles, California. Although headquartered in the US, the site is solely dedicated to promote and propagate Persian contents only. Just a week after the launch, Iranian.com began to incorporate the Diggeh bookmarking tool on their online portal. It goes to show the incredible ISP of Diggeh. Once you come to Diggeh.com, you will see a neatly designed layout with segments such as Most Popular Links, Up-and-Coming Links and Share a New Link. The Up-and-Coming Links section contains the fresh posts. Here the users can view the submissions and cast their opinions and votes on the articles. The interactive features assist in many ways as far as quality of the articles is concerned. Any link featuring in the Up-and-Coming Links section needs at least five votes before it can be shifted to the Most Popular Links division. This type of mechanism engages the users directly.